Laura O’Brien PR & Marketing Consultant

Intro


 

 

LinkedIn   lauraobrienpr@gmail.com  Resume 

Laura O’Brien Work History

Laura O’Brien PR & Marketing, President   

I founded this freelance marketing communications consulting firm in 2001.  Clients include:

Families Forward (statewide office for Prevent Child Abuse Virginia), non-profit organization with mission to distrupt poverty, neglect and abuse in Virginia. On contract from September 2017 to June 2018, I developed mission and brand creative, logo, marketing collateral, tradeshow display, website and logo. 

VSC Fire & Security, Inc., a privately held company in Ashland, VA, with 15 regional offices and $150 million in annual sales. From 2008 to 2016, I managed all corporate marketing communications. I created and produced collateral materials including brochures, sales presentations, trade show displays and press releases. I also managed the company's digital marketing including the creation of and ongoing evolution of the corporate website and 16 local web sites.   

Richmond Symphony Orchestra League, non-profit membership organization. I developed the website for the organization and for the Richmond Designer House fundraiser events in 2016 and 2014. 

The Virginia Department of Education and Teachers-Teachers.com, an online teacher recruitment platform. From 2007 to 2011, I created and managed a statewide marketing communications campaign to promote the teaching profession.

 

Work History

Amann & Associates Public Relations, Inc., President

I joined this full-service marketing communications firm which specialized in consumer marketing after graduating from James Madison University and worked here for about 10 years. We employed a staff of eight professionals and had annual gross billings of $3 million, with $1.7 million in professional fees. Our clients included leading consumer brands including Reynolds Wrap, Home Depot, Tetra Aquarium Products and Hamilton Beach. Amann & Associates won the Public Relations Society of America's Silver Anvil Best in Show award in 1998 for our Meals on Wheels partnership campaign in celebration of the 50th anniversary of Reynolds Wrap. In 2001, we sold Amann & Associates to BCF Marketing and Advertising.  

 

  

Work Samples

Laura O'Brien Community Leadership

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PTA Advocate & Board Member for Maggie Walker Governor's School

  • Maggie Walker Governor's School Foundation. Member, Board of Directors. Member, Finance Committee. 2015 to Present 
  • Parent Teacher Association. Advocacy Co-Chair. Lobbied Virginia General Assembly for increased state funding. 2011 to 2015
  • Maggie Walker Governor's School Parent Teacher Association. Co-Volunteer of the Year Winner. 2015 
  • National Parent Teacher Association, Washington, DC. Parent Advocacy Award Winner. 2014

 

President of Shady Grove Estates & Westfield Neighborhood Association

  • Coordinate Facebook group, directory and events. Oversee compliance with covenants. 2007 to Present  

 

Vice Chair of Henrico County Public Schools Gifted Advisory Council

  • Appointed by School Board. Coordinated meetings, conducted research, compiled and presented annual report to School Board. 2013 to 2016

 

Board of Director Member for Richmond Housea non-profit group home for adults with autism

  • Attended quarterly meetings, coordinated events and supported marketing. 2006 to 2016

 

Assistant Communications Chair for St. Catherine's School Parent Association

 

PR Volunteer for Conexus, a non-profit organization which aims to eliminate vision problems for children

 Tim, Laura, Kelsey and Caroline O'Brien  r

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